You can have the best product in the world, but your results will be disappointing if you don't market it to the right audience...

Guess what? Storytelling isn't just for movies, books, and TV shows. It's a powerful tool in marketing, too. When buyers feel drawn to...

Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart?...

Did you notice when Angie's List dropped the "list" and "e" from its name and became simply Angi? After 20 years as America's "go-to"...

Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel...

It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right...

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their...

Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye....

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?

When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that...

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it,...

There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip...

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win...

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased...

When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is cap

Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important...

When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data...

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors...

What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders...

Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on...